You may have already read that the importance of social networks increases every day in the world, right? And the data shows that, according to the Global Digital 2019 survey, produced by the We Are Social agency and the Hootsuite media platform, 52% of the world’s population is active on platforms such as YouTube, Facebook, Instagram and WhatsApp.
With so many users interacting every day, these seem like great places to generate income, right? However, many people still wonder how to make money from social media.
1. Sell your own digital products
If you know a lot about something and can share your knowledge with other people, why not use the Internet to monetize it?
One of the ways you can earn money with social networks is by creating your own digital products and using your profiles on the networks to disseminate them.
It does not matter if you know more about gastronomy, financial education, business or any other topic. The truth is that, nowadays, most people search for information on the Internet! Therefore, this is the place where you can use your skills to produce ebooks, manuals, podcasts, etc.
The great advantage is that, as it is a digital product, you do not spend on logistics and you do not need a physical infrastructure to sell it. You just have to find a way to make your content available and make the transaction over the Internet.
Then you can use social networks, such as Facebook and Instagram, to improve the dissemination of your products.
By finding your niche and promoting your product in an attractive way, you can earn money doing what you know and what you like. In addition, you can help in the training of thousands of people.
2. Create online courses
Another way to make money from social media is creating and selling online courses.
This practice follows the same idea as the previous topic, since online courses are also digital products. The difference is that you will need to create more complete content that can be divided into stages.
You can, for example, create a series of videos and make additional materials available to your student to deepen their knowledge.
In this sense, social networks are also strong allies to help you spread the word. For that, it is important that you present yourself as an expert in the matter addressed and earn the trust of your audience.
3. Share digital products created by other people
If you don’t want to produce your own course or other digital product, there is the possibility of making money from social networks by disseminating materials created by other people. By doing so, you can earn a commission when you make a sale.
There are two ways to promote other people’s digital products. Notice!
Get in direct contact with the producer
The first way to earn money with social networks by disseminating content produced by other people is through direct contact with the Producer.
You can, for example, negotiate a commission for publishing a good evaluation on a certain course, with your own discount code on your social networks.
But keep in mind that this is a more laborious process, since you will have to negotiate with the Producer and, in some cases, tracking your sales may not be that simple.
The other way to generate income by promoting digital products created by other people is to become an Affiliate. Thus, you will have a specific link to sell the content, which brings you several benefits, such as:
- easier tracking of your sales.
- possibility of creating your own online store with materials from different Producers.
- automation of the reception of commissions, among others.
In this way, you will optimize not only the sales process, but also the collection of your part in the transaction. This will save you trouble and make your job easier!
4. Divulga tus productos físicos o servicios
Do you do any kind of crafts? Kitchens to sell? Do you offer coaching and consulting services?
Using social media to promote your physical products or services is an excellent option! After all, this is a way to advertise them on a large scale and at no cost.
To do this, take good photos of your product and make sure your promotion is attractive.
You can, for example, point out the benefits of the service, show buyer testimonials, interact with the public through surveys.There are many good practices that will help you make money with social networks right now!
And another important tip is: make sure you maintain a good relationship and communication with your audience. What is on the networks can be seen by everyone. That’s why offering good service makes all the difference when it comes to winning new customers or retaining current ones.
5. Become a digital influencer
Since it has become so popular in recent years, this may seem like the most obvious way to make money from social media.
A digital influencer can generate income primarily through brand awareness – they can sell advertising on an Instagram story, for example. But that is not all!
By becoming a digital influencer, you can gain more space to give lectures, launch a product, or even participate in events. But, keep in mind that this is not an easy path. You will have to focus on a particular niche, know which are the best networks to use, understand what is the best way to present yourself and communicate with the public, among other topics.
Therefore, you may even need to hire an agency or an expert to guide you. After all, this type of career depends on investing a lot of time and money to get results.
6. Work as Social Media
Today, one of the main functions of the marketing area is Social Media. He is the professional responsible for taking care of the social networks of a company, thinking about the best strategies and actions so that the organization reaches a growing audience and gets their engagement.
Therefore, to be a Social Media, you cannot only know social networks. You must study them, because you must be able to analyze the results of the actions to know what works and what does not.
In addition, in many cases – especially when it comes to a small marketing team – Social Media must also know design, create graphic pieces and copywriting techniques to produce texts that generate results on social networks.
As Social Media, you can find job opportunities in companies or as a freelancer. Therefore, it is important to evaluate the conditions of each option and choose the one that best meets your needs.
Now that you know how you can start making money with social networks, how about delving into each of them? To start, we have prepared an ebook for you to learn about the secrets of Instagram and have a champion profile.